Some may wonder if superstars bypassing marketing and promotion will threaten job security for some in the industry, particularly those whose job is to curate the formation of an album and promote the artist before an album drops to increase sales. On the cover of his fourth studio album Views, Drake looks down from atop Toronto’s CN Tower, paying homage to the city’s notoriously frigid winter temperatures in a heavyweight shearling coat and high-cut boots. Album sales for Drake’s new EP won't be released until next week, but based on the success of his last four efforts and his general notoriety, profits probably won’t be low. However, it is the tremendous success that Beyoncé, D’Angelo and J-Cole collectively achieved, each redefining their careers by using this business model. April 27, 2016, 8:13 AM Canadian singer and rapper Drake will stream his new album Thursday on Beats 1, Apples streaming.
In 2013 alone, notable artists such as David Bowie and Jay-Z dropped albums with little to no promotion. Drake revealed the cover art for his album Views From the 6 on April 24. Their 2007 release, “In Rainbows” used a pay-what-you-want business model.
Radiohead is probably one of the earliest groups to use the secret album formula. These songs mysteriously began after the dead silence of the last track, prompting fans to make good use of their fast forward buttons. The artwork features Drizzy sat on the top of Toronto’s famous CN Tower. Im sure the Tate album bomb next week will be immense, heard the album earlier. In the past some artists added secret singles on their albums. With ‘Views From The Six’ set to drop in a matter of days, Drake has finally unveiled the official cover art. 6: Mabel ft 24kGoldn - Overthinking (debut). “If you have a strong base and you created that artist to fan consumer relationship where they brought into the artistry or the career of an artist they’re going to always be there to support it,” he said.īeyoncé, D’Angelo, J-Cole and now Drake aren’t the first artists to release a secret album, or manipulate the business model to create an original concept.